Our People
Meet the dedicated experts, artisans, and team members at the heart of Peet's.
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Eric Lauterbach
PresidentEric is president of Peet’s Coffee, Inc. Eric has been with Peet’s since 2010 and was appointed to the role of company President in 2022, following roles as President of the Consumer Division, which grew 10x during his time, and COO. He is responsible for all the company’s domestic and global businesses, including its subsidiaries: Stumptown Coffee, Intelligentsia Coffee and Peet’s China.
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Prior to Peet’s, he spent time at P&G and Clorox, in addition to some startups. A Northern California native, Eric lives in San Francisco with his family.
His favorite Peet’s drink: A cup of Guatemala San Sebastián. -
Allan Smith
Senior Vice President, Chief Technology OfficerAllan joined Peet’s in 2018 and is responsible for digital technology strategy and overseeing development and delivery of global information technology, retail, eCommerce, and information security platforms. With over 25 years of technology experience, Allan’s expertise spans many industries and technologies in both private and public sector companies. Prior to Peet’s, Allan was SVP and CIO of lululemon athletica.
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His favorite Peet’s drink: A cup of single origin Sumatra. -
Kristin Ashurst
Senior Vice President, General CounselKristin joined Peet’s in 2010 and holds the position of General Counsel and Corporate Secretary. During her tenure at Peet’s, Kristin held leadership positions in Human Resources and legal operations before establishing the company’s legal department to oversee legal, corporate governance and risk management for Peet’s and its subsidiaries. .
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Her favorite Peet’s Drink: The one she waits for all year, Ethiopian Super Natural, a coffee varietal available each January. -
Joris Knauf
Senior Vice President, CFOJoris was appointed to the role of Chief Financial Officer of Peet’s in February 2024 and oversees all aspects of our financial business. Prior to this role, he was the Global Group Controller of JDE Peet’s, where he joined in 2019, which is the world’s leading global pure-play coffee company with a listing on the Euronext stock exchange since 2020.
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His favorite Peet’s Drink: A Latte Macchiato. -
Doug Welsh
Senior Vice President and RoastmasterDoug joined Peet’s in 1994 and is the company’s third Roastmaster, overseeing Peet’s quality, sourcing, and sustainability. Doug is an impassioned reformer of responsible coffee sourcing. Working for more than a decade with the non-profit Enveritas, Doug’s team has innovated a system that identifies coffee farms down to the tree, and verifies the entirety of our farm partners' social, environmental, and economic standards.
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His favorite drink is a cup of Peet’s, black, no chaser. -
Gordon Bitter
Senior Vice President, Retail OperationsGordon joined Peet’s in 2023 as the leader of our Retail Coffeebar business, bringing a wealth of experience in coffee, multi-unit management, and technology to Peet’s. He was born and raised in Germany and previously worked at Starbucks, where he spent more than a decade in both US and international leadership roles (working with both company-owned and franchise locations).
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His favorite Peet’s Drink: Guatemala San Sebastián. -
Jessica Buttimer
Senior Vice President, Brand + DTCJessica joined Peet’s in 2022 to lead Brand Marketing and DTC after a career in brand-building across CPG, Footwear, and Technology categories. Her passion for developing brands and teams who are proud of where they came from, choiceful, difficult to ignore, willing to challenge the status quo, and able to make you feel something is what drew her to Peet’s.
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Her favorite Peet’s Drink: Horchata Cold Brew Oat Latte. -
John Dodge
Senior Vice President, Supply ChainJohn joined Peet’s in 2023 and leads supply chain operations including planning, procurement, roasting and distribution. Prior to joining Peet’s, John spent most of his career in the chocolate confection business with Mars Inc, Ghirardelli Chocolate Company, Lindt & Sprüngli, and See’s Candies. He held various supply chain roles extending from cocoa farm fields to customers distribution centers and retail shops.
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His favorite Peet’s drink: Havana Cappuccino. -
Marcia Moran
Senior Vice President Sales, CPGMarcia joined Peet’s in 2023. With over 25 years in the food industry, Marcia brings a wealth of experience from both large and small companies to Peet’s. She leads the CPG and Away from Home sales teams, encompassing DSD, Account Management, Sales Planning, Insights, and Strategy.
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Her favorite Peet’s drink: Dark Chocolate Mocha Latte. -
Marie Corso
Vice president, Human ResourcesMarie joined Peet’s in 2012 taking on increasing responsibility across the People and Culture team as the company entered a period of unprecedented growth. In her role as vice president of Human Resources, Marie oversees all aspects of human resources including talent acquisition, talent management, benefits, HR business partnerships, employee engagement, and leadership communications across the company.
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Her favorite Peet's drink: Sugar free Vanilla Latte with oat milk. -
Tracie Lorber
Senior Director, Human ResourcesTracie joined Peet’s Coffee in 2017 with 20 years in retail HR experience, to lead the People and Culture team with a focus on talent acquisition and development. During her tenure, she has led multiple people-first initiatives to create and sustain a healthy employee culture with a focus on the full employee lifecycle. With her increased responsibility, she now oversees all aspects of the human resources team for the retail division including talent acquisition, talent management, HR business partnerships and learning & development as well as Compensation and HR Operations across the company.
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Her favorite Peet's drink: Triple Latte with almond milk.
