BREWING BOLD OPPORTUNITIES FOR FRANCHISEES

Peet’s has been the pioneer of premium craft coffee in the U.S. since 1966 and is the chosen brand of coffee lovers nationally, consistently delivering exceptional quality and coffee-forward product innovation. Beverages are designed to deliver distinctive experiences, while ensuring operational ease and consistent execution for baristas. With over 50 years of experience operating our own coffeebars, Peet’s offers industry expertise, a proven business model, and full franchisee support.

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REPUTATION IS EVERYTHING AND WE'VE EARNED OURS

$2,768,588 GROSS SALES HIGH
$2,768,588 GROSS SALES HIGH

with annual average of $1,404,517¹

#1 COFFEE CHAIN
#1 COFFEE CHAIN

votes by USA Today readers²

58 Years
58 Years

of industry leadership, expertise, and growth

#2 National Brand
#2 National Brand

in the premium coffee category YTD³

14,000+ GRocery Stores
14,000+ GRocery Stores

Across 50 states

5 seasonal platforms
5 seasonal platforms

per year drive excitement, traffic, and trial

¹ This information is based on system wide annual sales of 200 company-owned Peet’s Coffee locations (168 located in California) for the 12-month period from October 1, 2023 to September 30, 2024. 45% of the locations met or exceeded the average.  The lowest is $437,035.  Please see Item 19 of the November 2024 Franchise Disclosure Document for additional information.

² USA Today 10Best Readers' Choice Awards, 2023

³ NIQ/Stackline L52W ending 10/05/24

250+ COMPANY-OWNED AND LICENSED LOCATIONS ACROSS THE U.S.

IS PEET'S THE RIGHT FRANCHISE FOR YOU?

Here's what you'll need to ensure success and deliver a consistently premium experience:

Initial Investment of $1.035MM to $1.697MM
Development minimum of 10 units
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WE'VE GOT YOU

Design & Build Out

Our experts advise on real estate selection and build out for your full-service drive thru coffeebar.

Set Up & Training

You’ll receive the support to run a coffeebar just like ours—extensive barista training to deliver premium Peet’s experiences, optimized workflows, and marketing toolkits.

Customer-Forward Innovation

We push the boundaries of flavor and quality, crafting distinctive hot and iced drinks that let our exceptional ingredients and bold coffee flavors shine—all with seamless execution.

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This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise.  It is for information purposes only.  Currently, the following states regulate the offer and sale of franchises:  California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.  If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre‑sale registration and disclosure requirements in your jurisdiction.